SUSHMITA NANDA
← ALL WORKTHE PROJECT / 04 OF 04

Creative Exploration

SPEC ADS

Speculative briefs spanning travel, a voice-led dating concept and an extraterrestrial tourism prompt.

PROJECT STORY / 04

A story about the work, not a gallery of it.

01 / THE BRIEF

Respond to three speculative briefs across short-form advertising, long copy and concept-led communication.

IndiGo speculative advertisement about spending more on experiences
IndiGo comment recognising the LinkedIn travel headline
TRAVEL HEADLINE / INDIGO / INDIGO COMMENT / LINKEDIN RESPONSE
02 / THE THINKING

Each execution follows the form of its brief, from a compact headline to longer narrative copy.

03 / THE COPY
Spend more on experiences than on tickets
SUPPLIED CAMPAIGN LINE
Voice-led Bumble concept titled From Giggles to Tickles
VOICE-LED DATING CONCEPT
04 / THE EXECUTION

Brief: reimagine a dating app without profile pictures, introducing a voice-first way to connect through long-form copy.

Extraterrestrial tourism concept copy inviting friendly aliens to Earth
EXTRATERRESTRIAL TOURISM / CONCEPT COPY

Brief: invite friendly extraterrestrial visitors to Earth by presenting the planet’s most compelling reasons to visit.

05 / THE IMPACT

The supplied briefs demonstrate range across a compact travel headline, longer narrative copy and concept-led communication.

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