Consumer Copy & Campaign
MAKE MY TRIP
Consumer-facing destination copy and guidance across MakeMyTrip’s digital travel experience.
A story about the work, not a gallery of it.
Create an engaging content to teleport the reader directly to the destination.
Baku is a much sought-after destination. The aim is to capture the vibe of the city in limited words.
The writing works alongside the interface: concise, useful and focused on helping travellers understand their options.
Curating collections was a fun and learning experience—from deciding on the images to writing copy for each collection, every step was a thought-provoking drill.
The Hong Kong collection brings together top picks, nearby Indian restaurants and budget properties as clear travel-planning entry points.
Within the supplied work, the copy gives travellers clear entry points into destinations, recommendations and next steps.