SUSHMITA NANDA
← ALL WORKTHE PROJECT / 01 OF 04

Consumer Copy & Campaign

MAKE MY TRIP

Consumer-facing UX copy to enhance MakeMyTrip’s digital travel experience.

PROJECT STORY / 01

A story about the work, not a gallery of it.

01 / THE BRIEF

Create an engaging content to teleport the reader directly to the destination.

MakeMyTrip Baku search result with destination location guidance

Baku is a much sought-after destination. The aim is to capture the vibe of the city in limited words.

MAKE MY TRIP / BAKU / TRAVEL SEARCH MODULE / BAKU
02 / THE THINKING

The writing that works alongside the interface: concise, useful and focused on helping travellers understand their options.

MakeMyTrip Experience Bali destination collection
DESTINATION COLLECTION / EXPERIENCE BALI
03 / THE EXECUTION

Curating collections was a fun and learning experience, from deciding on the images to writing copy for each collection, every step was a thought-provoking drill.

MakeMyTrip Experience Hong Kong destination collection
DESTINATION COLLECTION / EXPERIENCE HONG KONG

The Hong Kong collection brings together top picks, nearby Indian restaurants and budget properties as clear travel-planning entry points.

RETURN TO SELECTED WORK