Startup IndiaPORTFOLIO WORK
BRAND STORYTELLERPORTFOLIO / SELECTED WORK
SUSHMITANANDA
Words, ideas and stories that make brands understood, remembered, and felt.
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01 / THE STORYTELLERUNDERSTANDING BEFORE EXPRESSION
ABOUTTHESTORYTELLER
Communication begins with understanding people.
Sushmita Nanda is a storyteller who begins by understanding the audience. With her stories, she focuses on bridging a connection between the brand and the TG . She approaches every brief with curiosity and intention, bringing strategic thinking and creative expression together to shape how brands are perceived, understood and remembered.
HER PRACTICE CONNECTS
OBSERVE→UNDERSTAND→THINK→WRITE
- BRAND VOICE
- AUDIENCE UNDERSTANDING
- CREATIVE COPY
- EDITORIAL THINKING
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02 / COLLABORATIONSSELECTED COLLABORATIONS & PORTFOLIO WORK
COLLABORATIONS
Brands and teams I've worked with.
A selection of organisations and brands represented across portfolio.
FROM THE ARCHIVE — 13 ENTRIESEach mark holds a different audience, voice and story.
PORTFOLIO INTRODUCTION / SELECTED WORK
SELECTEDWORKSOVERVIEW
A range of formats and voices. One consistent intention: make the message clear, human and worth remembering.
03 / SELECTED WORKCASE STUDIES AT A GLANCE
STORIES, SHAPED FOR THE MOMENT.
Campaign copy, digital storytelling and creative explorations approached through the audience's point of view.
01/ 04Consumer Copy & Campaign
PROJECT IDENTIFIER
Consumer Copy & Campaign
MAKE MY TRIP
Consumer-facing destination copy and guidance across MakeMyTrip’s digital travel experience.
VIEW CASE STUDY
THE WORK CHANGES.THE INTENTION STAYS.
CLARITY / VOICE / PURPOSE04 / THE PRACTICECREATIVE INSTINCT × STRATEGIC THINKING
STORYTELLINGPHILOSOPHY
The craft lives in the balance between what a brand needs to say and what people are ready to feel, think or do.
01
WHAT A BRAND
WANTS TO SAY02
WHAT PEOPLE
NEED TO HEAR03
WHAT THEY
REMEMBER05 / CONTACTGURUGRAM, INDIA
If the story is worth telling, let's find the words.
LET'S MAKESOMETHINGWORTHREMEMBERING.
Open to collaborations and creative opportunities. Every project is another chance to tell a thoughtful, impactful story.
SAY HELLO EMAILnandasushmita30@gmail.com ↗PHONE+91 89201 53554