SUSHMITA NANDA
← ALL WORKTHE PROJECT / 02 OF 04

Digital / Editorial Storytelling

SPECTRA

Copy editing and copywriting for a B2B telecom marketplace.

PROJECT STORY / 02

A story about the work, not a gallery of it.

01 / THE BRIEF

Create copy for social posts, website and digital publication placements.

Spectra advertisement placed on the Jagran websiteSPECTRA AD
DIGITAL PUBLICATION PLACEMENT / JAGRAN
02 / THE THINKING

Ad copywriting for lead generation and brand awareness.

Spectra advertisement placed on the HT Tech websiteSPECTRA AD
DIGITAL PUBLICATION PLACEMENT / HT TECH
03 / THE EXECUTION

The same campaign idea adapted for a technology-news context on HT Tech.

Spectra contextual workplace execution installed near an elevator
CONTEXTUAL WORKPLACE EXECUTION

A contextual workplace line built around the moment people pass an elevator notice board.

Spectra people-led award communication in a dark variant
PEOPLE-LED SOCIAL COMMUNICATION

People-led award communication recognizing dedication, consistent effort and standout performance.

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